Marketing Plan Handbook, The

  • Author(s): Marian Burk Wood
  • Publisher: Pearson
  • Copyright year: © 2011
  • Edition: 4th
  • Print ISBN: 9780136089360, 0136089364
  • eText ISBN: 9780132997997, 0132997991
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  • Print ISBNs: 9781405899376, 1405899379
  • Other: 9780136089384.0, 9780136089384