Marketing: Real People, Real Choices

  • Author(s): Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
  • Publisher: Pearson
  • Copyright year: © 2012
  • Edition: 7th
  • Pages: 600
  • Print ISBN: 9780132176842, 013217684X
  • eText ISBN: 9780133469073, 0133469077
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  • Print ISBNs: 9780132667098, 9780132577533, 0132667096, 0132577534
  • Other: 9780132997256, 9780132177078, 0132997258