Marketing Research: An Applied Orientation

  • Author(s): Naresh K. Malhotra; SPSS SPSS
  • Publisher: Pearson
  • Copyright year: © 2010
  • Edition: 6th
  • Print ISBN: 9780136085430, 0136085431
  • eText ISBN: 9780133071757, 0133071758
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  • Other: 9780136085874.0, 9780136085874