Marketing Research

  • Author(s): Carl McDaniel Jr., Roger Gates
  • Publisher: Wiley
  • Edition: 10th
  • Print ISBN: 9781118808849, 1118808843
  • eText ISBN: 9781119032144, 1119032148
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  • Print ISBNs: 9781119044949, 1119044944
  • Other: 9781118808849.0