Marketing Research

  • Author(s): Ronald F. Bush; Alvin C. Burns
  • Publisher: Pearson
  • Copyright year: © 2014
  • Edition: 7th
  • Pages: 496
  • Print ISBN: 9780133074673, 0133074676
  • eText ISBN: 9780133560091, 0133560090
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  • Print ISBNs: 9780273768517, 9780131498655, 0273768514, 0131498657
  • Other: 9780133075533, 9780133074680, 0133075532