Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
published by Kogan Page

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

  • Author(s):
  • Publisher: Kogan Page
  • Edition: 2nd
  • Print ISBN: 9780749468972, 0749468971
  • eText ISBN: 9780749468989, 074946898X

Description

Table of Contents