Courseware MindTap Marketing for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th Edition, [Instant Access], 1 term (6 months)

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  • Publisher: Cengage Learning
  • Print ISBN: 9781305644755, 1305644751

  • eText ISBN: 9781305644762, 130564476X

  • Edition: 5th