Modern Marketing Research: Concepts, Methods, and Cases

  • Author(s): Fred M. Feinberg
  • Publisher: Cengage Learning
  • Copyright year: © 2013
  • Edition: 2nd
  • Print ISBN: 9781133188964, 1133188966
  • eText ISBN: 9781133714392, 1133714390
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  • Print ISBNs: 9781285211046, 1285211049
  • Other: 9781133473442