New Product Development

Successful Innovation in the Marketplace

by: Erdener Kaynak; Nicholas Mills; Michael Z Brooke

  • Publisher: Routledge
  • Print ISBN: 9780789015662, 0789015668

  • eText ISBN: 9781136400353, 1136400354

  • Edition: 1st
  • Pages: 248
  • Copyright year: 2002
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SKU: 9781136400353R90