Principles of Marketing

  • Author(s): Gary Armstrong; Philip T. Kotler
  • Publisher: Pearson
  • Copyright year: © 2016
  • Edition: 16th
  • Print ISBN: 9780133795028, 0133795020
  • eText ISBN: 9780133850697, 0133850692
View Additional Details

Description

Additional Product Details

  • Print ISBNs: 9781292092485, 1292092483
  • Other: 9780133850680, 9780133850659, 0133850684, 013385065X