Principles of Marketing

  • Author(s): Philip T. Kotler; Gary Armstrong
  • Publisher: Prentice Hall
  • Copyright year: © 2014
  • Edition: 15th
  • Pages: 720
  • Print ISBN: 9780133084047, 0133084043
  • eText ISBN: 9780133557749, 013355774X
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  • Other: 9780133128574, 9780133128215, 0133128571