Sales Forecasting Management: A Demand Management Approach

  • Author(s): Mentzer, John T. (Thomas), Jr.; Moon, Mark A.
  • Publisher: SAGE Publications, Inc
  • Edition: 2nd
  • Pages: 368
  • Print ISBN: 9781412905718, 1412905710
  • eText ISBN: 9781452222370, 1452222371

Description