Services Marketing: Concepts, Strategies, & Cases
published by Cengage Learning

Services Marketing: Concepts, Strategies, & Cases

  • Author(s) :
  • Publisher : Cengage Learning
  • Copyright year : © 2011
  • Edition : 4th
  • Pages : 480
  • Print ISBN : 9781439039397, 1439039399
  • eText ISBN : 9781133007838, 113300783X
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Additional Product Details

  • Print ISBNs: 9781133464921, 1133464920
  • Other: 9781111548865