Services Marketing Interactive Approach

  • Author(s): Raymond P. Fisk
  • Publisher: Cengage Learning
  • Copyright year: © 2014
  • Edition: 4th
  • Print ISBN: 9781285057132, 1285057139
  • eText ISBN: 9781285663449, 1285663446
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  • Print ISBNs: 9781285785585, 1285785584
  • Other: 9781285290454