Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

  • Author(s): Clyde M. Creveling; Lynne Hambleton; Burke McCarthy
  • Publisher: Prentice Hall PTG
  • Copyright year: © 2006
  • Edition: 1st
  • Pages: 304
  • Print ISBN: 9780131990081, 013199008X
  • eText ISBN: 9780132712873, 0132712873

Description