Social Marketing: Changing Behaviors for Good

  • Author(s): Lee, Nancy R.; Kotler, Philip A.
  • Publisher: SAGE Publications, Inc
  • Edition: 5th
  • Pages: 584
  • Print ISBN: 9781452292144, 1452292140
  • eText ISBN: 9781483324999, 1483324990
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  • eText ISBNs: 9781483308364, 1483308367