Strategic Brand Management

  • Author(s): Kevin Lane Keller
  • Publisher: Pearson
  • Copyright year: © 2013
  • Edition: 4th
  • Pages: 600
  • Print ISBN: 9780132664257, 0132664259
  • eText ISBN: 9780133468670, 0133468674
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  • Other: 9780133255423, 9780132664288, 0133255425