Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  • Author(s): Philip Kotler, Joel Shalowitz MD, MBA, Robert J. Stevens
  • Publisher: John Wiley & Sons P&T
  • Pages: 576
  • Print ISBN: 9780787984960, 0787984965
  • eText ISBN: 9781118117217, 1118117212

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