The Business Marketing Course: Managing in Complex Networks

  • Author(s): David Ford; Lars-Erik Gadde; Håkan Håkansson; Ivan Snehota
  • Publisher: John Wiley & Sons UK
  • Copyright year: © 2007
  • Edition: 2nd
  • Pages: 271
  • Print ISBN: 9780470034507, 0470034505
  • eText ISBN: 9780470985922, 0470985925
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  • Other: 9780470034507.0