The Complete Idiot's Guide to Marketing, 2nd edition

Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion

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  • Publisher: Alpha (DK)
  • Print ISBN: 9781592571352, 1592571352

  • eText ISBN: 9781440696114, 144069611X

  • Edition: 2nd
  • Copyright year: 2003