The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

by: Adam Metz

  • Publisher: McGraw-Hill Education (Professional)
  • Print ISBN: 9780071759182, 0071759182

  • eText ISBN: 9780071762144, 0071762140

  • Edition: 1st
  • Copyright year: 2012