Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

  • Author(s): Morrison, Margaret A. (Ann); Haley, Eric E.; Sheehan, Kim
  • Publisher: SAGE Publications, Inc
  • Edition: 2nd
  • Pages: 240
  • Print ISBN: 9781412987240, 1412987245
  • eText ISBN: 9781483341576, 1483341577

Description