What's It Take to Make a Product Iconic?

  • Author(s): Bertrand Cesvet; Tony Babinski; Eric Alper
  • Publisher: FT Press PTG
  • Copyright year: © 2011
  • Edition: 1st
  • Pages: 10
  • Print ISBN: 9780132426336, 0132426331
  • eText ISBN: 9780132479929, 0132479923

Description