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Cover image: Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations 9783658330569

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

A Structural Model of Leisure Visitors’ Destination Brand Associations

  • Author(s) Julian Michael Hodson
  • Publisher Published by Springer Gabler Copyright © 2021
  • ISBN-13 9783658330569
  • Format Reflowable Layout

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations is written by Julian Michael Hodson and published by Springer Gabler. The Digital and eTextbook ISBNs for Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations are 9783658330576, 3658330570 and the print ISBNs are 9783658330569, 3658330562. Save up to 80% versus print by going digital with VitalSource.

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