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Creative Strategy
A Guide for Innovation

Cover image: Creative Strategy 9780231160520
  • Author(s)
    William Duggan
  • Publisher
    Columbia Business School Publishing
  • Format
    Reflowable Layout
  • Print ISBN 9780231160520, 0231160526
  • eText ISBN 9780231531467, 023153146X
  • Copyright
    2013
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Creative Strategy: A Guide for Innovation is written by William Duggan and published by Columbia Business School Publishing. The Digital and eTextbook ISBNs for Creative Strategy are 9780231531467, 023153146X and the print ISBNs are 9780231160520, 0231160526. Save up to 80% versus print by going digital with VitalSource.

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