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Principles of Integrated Marketing Communications 2nd Edition
An Evidence-based Approach

Cover image: Principles of Integrated Marketing Communications 2nd edition 9781108703116
  • Author(s)
    Lawrence Ang
  • Publisher
    Cambridge University Press
  • Format
    Fixed Layout
  • Print ISBN 9781108703116, 1108703119
  • eText ISBN 9781108573085, 1108573088
  • Edition
    2nd
  • Copyright
    2021
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Principles of Integrated Marketing Communications: An Evidence-based Approach 2nd Edition is written by Lawrence Ang and published by Cambridge University Press. The Digital and eTextbook ISBNs for Principles of Integrated Marketing Communications are 9781108573085, 1108573088 and the print ISBNs are 9781108703116, 1108703119. Save up to 80% versus print by going digital with VitalSource.

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