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Understanding Consumer Behavior and Consumption Experience

  • Author(s) Rajagopal; Raquel Castaño
  • Publisher Published by Business Science Reference Copyright © 2015
  • "ISBN-13 9781466675186"
  • Format Fixed Layout

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Understanding Consumer Behavior and Consumption Experience is written by Rajagopal; Raquel Castaño and published by Business Science Reference. The Digital and eTextbook ISBNs for Understanding Consumer Behavior and Consumption Experience are 9781466675193, 1466675195 and the print ISBNs are 9781466675186, 1466675187. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781466675209.

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