Browsing “Advertising & Promotion” (Showing 1 - 20 of 1037 results)

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More
    by Charles Marsh; David W. Guth; Bonnie Poovey Short
    • Edition: 5th
    • Format: Fixed
    • From $60.50 USD
  • M: Advertising

    by William Arens
    • Edition: 4th
    • Format: Reflowable
    • From $60.00 USD
  • Advertising Creative

    Strategy, Copy, and Design
    by Tom Altstiel; Jean Grow; Dan Augustine; Joanna L. Jenkins
    • Edition: 6th
    • Format: Reflowable
    • From $56.00 USD
    • CoachMe Included
  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising
    by Luke Sullivan
    • Edition: 6th
    • Format: Reflowable
    • $18.00 USD
  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
    by Helen Katz
    • Edition: 8th
    • Format: Reflowable
    • From $42.90 USD
  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • From $42.90 USD
    • CoachMe Included
  • Advertising: Concept and Copy

    by George Felton
    • Edition: 3rd
    • Format: Fixed
    • From $24.50 USD
  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From $38.35 USD
  • The New Rules of Marketing and PR

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
    by David Meerman Scott
    • Edition: 8th
    • Format: Reflowable
    • $17.00 USD
  • Advertising Concept Book: Think Now, Design Later

    by Pete Barry
    • Edition: 3rd
    • Format: Reflowable
    • $29.73 USD
  • Contemporary Advertising

    by Michael Weigold
    • Edition: 17th
    • Format: Reflowable
    • From $65.00 USD
  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From $44.14 USD
    • CoachMe Included
  • Advertising and Promotion: An Integrated Marketing Commun...

    by George E. Belch; Michael Belch
    • Edition: 13th
    • Format: Reflowable
    • From $65.00 USD
  • Ads, Fads, and Consumer Culture

    Advertising's Impact on American Character and Society
    by Arthur Asa Berger
    • Edition: 6th
    • Format: Fixed
    • From $27.63 USD
  • Integrated Advertising, Promotion, and Marketing Communic...

    by Kenneth E Clow; Donald E Baack
    • Edition: 9th
    • Format: Reflowable
    • $89.99 USD
  • Contagious

    Why Things Catch On
    by Jonah Berger
    • Format: Reflowable
    • $13.99 USD
  • Integrated Advertising, Promotion, and Marketing Communic...

    by Kenneth E Clow; Donald E Baack
    • Edition: 8th
    • Format: Reflowable
    • From $59.99 USD
  • Advertising and Public Relations Research

    by Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley
    • Edition: 2nd
    • Format: Reflowable
    • From $50.60 USD
    • CoachMe Included
  • Promotion in the Merchandising Environment

    by Kristen K. Swanson; Judith C. Everett
    • Edition: 3rd
    • Format: Reflowable
    • From $74.25 USD
    • CoachMe Included
  • Understanding Digital Marketing

    A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
    by Damian Ryan
    • Edition: 5th
    • Format: Reflowable
    • $29.95 USD
    • CoachMe Included
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