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Consumer Behavior Theories

Convergence of Divergent Perspectives with Applications to Marketing and Management

  • Author(s) Rajagopal
  • Publisher Published by Business Expert Press Copyright © 2018
  • "ISBN-13 9781947441149"
  • Format Fixed Layout

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R261.11 ZAR
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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management is written by Rajagopal and published by Business Expert Press. The Digital and eTextbook ISBNs for Consumer Behavior Theories are 9781947441156, 1947441159 and the print ISBNs are 9781947441149, 1947441140. Save up to 80% versus print by going digital with VitalSource.

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