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Online Consumer Psychology 1st Edition
Understanding and Influencing Consumer Behavior in the Virtual World

Cover image: Online Consumer Psychology 1st edition 9780805851540
  • Author(s)
    Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard
  • Publisher
    Psychology Press
  • Format
    Reflowable Layout
  • Print ISBN 9780805851540, 0805851542
  • eText ISBN 9781135608101, 1135608105
  • Edition
    1st
  • Copyright
    2005
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1st Edition is written by Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard and published by Psychology Press. The Digital and eTextbook ISBNs for Online Consumer Psychology are 9781135608101, 1135608105 and the print ISBNs are 9780805851540, 0805851542. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781410612694, 9781135608118, 9781135608064, 9780805851557.

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