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SMASH
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Cover image: SMASH 9781787437982
  • Author(s)
    Suvi Nenonen; Kaj Storbacka
  • Publisher
    Emerald Publishing Limited
  • Format
    Reflowable Layout
  • Print ISBN 9781787437982, 1787437981
  • eText ISBN 9781787438392, 1787438392
  • Copyright
    2018
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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth is written by Suvi Nenonen; Kaj Storbacka and published by Emerald Publishing Limited. The Digital and eTextbook ISBNs for SMASH are 9781787438392, 1787438392 and the print ISBNs are 9781787437982, 1787437981. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781787437975.

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