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The Impact of Culture on Relationship Marketing in International Services
A Target Group-Specific Analysis in the Context of Banking Services

Cover image: The Impact of Culture on Relationship Marketing in International Services 9783834920188
  • Author(s)
    Jan Hendrik Schumann
  • Publisher
    Gabler Verlag
  • Format
    Fixed Layout
  • Print ISBN 9783834920188, 3834920185
  • eText ISBN 9783834983794, 3834983799
  • Copyright
    2009
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R337.88 ZAR
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The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services is written by Jan Hendrik Schumann and published by Gabler Verlag. The Digital and eTextbook ISBNs for The Impact of Culture on Relationship Marketing in International Services are 9783834983794, 3834983799 and the print ISBNs are 9783834920188, 3834920185. Save up to 80% versus print by going digital with VitalSource.

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