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Cover image: The Preference-Driven Lead User Method for New Product Development 9783658172626

The Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

  • Author(s) Alexander Sänn
  • Publisher Published by Springer Gabler Copyright © 2017
  • "ISBN-13 9783658172626"
  • Format Fixed Layout

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R305.64 ZAR
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The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources is written by Alexander Sänn and published by Springer Gabler. The Digital and eTextbook ISBNs for The Preference-Driven Lead User Method for New Product Development are 9783658172633, 3658172630 and the print ISBNs are 9783658172626, 3658172622. Save up to 80% versus print by going digital with VitalSource.

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