Browsing “Advertising & Promotion” (Showing 1 - 20 of 848 results)

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More
    by Charles Marsh; David W. Guth; Bonnie Poovey Short
    • Edition: 5th
    • Format: Fixed
    • R2,394.91 ZAR
      Price includes VAT
  • Advertising Creative

    Strategy, Copy, and Design
    by Tom Altstiel; Jean Grow; Dan Augustine; Joanna L. Jenkins
    • Edition: 6th
    • Format: Reflowable
    • From R1,371.63 ZAR
      Price includes VAT
    • CoachMe Included
  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising
    by Luke Sullivan
    • Edition: 6th
    • Format: Reflowable
    • R391.90 ZAR
      Price includes VAT
  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
    by Helen Katz
    • Edition: 8th
    • Format: Reflowable
    • R1,697.99 ZAR
      Price includes VAT
  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • R1,697.99 ZAR
      Price includes VAT
    • CoachMe Included
  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From R834.96 ZAR
      Price includes VAT
  • The New Rules of Marketing and PR

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
    by David Meerman Scott
    • Edition: 8th
    • Format: Reflowable
    • R370.13 ZAR
      Price includes VAT
  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From R885.13 ZAR
      Price includes VAT
    • CoachMe Included
  • Advertising and Integrated Brand Promotion

    by Angeline Close Scheinbaum; Thomas O'Guinn
    • Edition: 9th
    • Format: Fixed
    • R692.85 ZAR
      Price includes VAT
  • Ads, Fads, and Consumer Culture

    Advertising's Impact on American Character and Society
    by Arthur Asa Berger
    • Edition: 6th
    • Format: Fixed
    • From R601.55 ZAR
      Price includes VAT
  • Advertising and Public Relations Research

    by Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley
    • Edition: 2nd
    • Format: Reflowable
    • R2,002.79 ZAR
      Price includes VAT
    • CoachMe Included
  • Promotion in the Merchandising Environment

    by Kristen K. Swanson; Judith C. Everett
    • Edition: 3rd
    • Format: Reflowable
    • From R1,616.57 ZAR
      Price includes VAT
    • CoachMe Included
  • Advertising and Integrated Brand Promotion

    by Thomas O'Guinn
    • Edition: 8th
    • Format: Fixed
    • R692.85 ZAR
      Price includes VAT
  • Understanding Digital Marketing

    A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
    by Damian Ryan
    • Edition: 5th
    • Format: Reflowable
    • R652.07 ZAR
      Price includes VAT
    • CoachMe Included
  • Strategic Web Design & e-Commerce

    by Shawn Moore
    • Edition: 1st
    • Format: Fixed
    • R3,026.29 ZAR
      Price includes VAT
  • Social Media Campaigns

    Strategies for Public Relations and Marketing
    by Carolyn Mae Kim
    • Edition: 2nd
    • Format: Reflowable
    • R1,370.54 ZAR
      Price includes VAT
    • CoachMe Included
  • Digital Marketing Fundamentals

    by Shawn Moore
    • Edition: 2nd
    • Format: Fixed
    • R3,026.29 ZAR
      Price includes VAT
  • The Consumer Insights Handbook

    Unlocking Audience Research Methods
    by Danielle Sarver Coombs
    • Edition: 1st
    • Format: Reflowable
    • From R778.34 ZAR
      Price includes VAT
  • Integrated Marketing Communication

    Advertising and Promotion in a Digital World
    by Jerome M. Juska
    • Edition: 2nd
    • Format: Reflowable
    • R1,806.85 ZAR
      Price includes VAT
  • Advertising, Promotion, and other aspects of Integrated M...

    by J. Craig Andrews; Terence A. Shimp
    • Edition: 10th
    • Format: Fixed
    • R692.85 ZAR
      Price includes VAT
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