Browsing “General” (Showing 101 - 120 of 6672 results)

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  • Advertising, Promotion, and other aspects of Integrated M...

    by J. Craig Andrews; Terence A. Shimp
    • Edition: 10th
    • Format: Fixed
    • $84.95 AUD
      Price includes GST

  • Marketing 5.0

    Technology for Humanity
    by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
    • Edition: 1st
    • Format: Reflowable
    • $34.09 AUD
      Price includes GST

  • The Nonprofit Marketing Guide

    High-Impact, Low-Cost Ways to Build Support for Your Good Cause
    by Kivi Leroux Miller
    • Edition: 2nd
    • Format: Reflowable
    • $47.29 AUD
      Price includes GST

  • Advertising Campaign Strategy: A Guide to Marketing Commu...

    by Donald Parente; Kirsten Strausbaugh-Hutchinson
    • Edition: 5th
    • Format: Fixed
    • $77.95 AUD
      Price includes GST

  • Brand Storytelling

    Integrated Marketing Communications for the Digital Media Landscape
    by Keith A. Quesenberry; Michael K. Coolsen
    • Format: Reflowable
    • From $31.37 AUD
      Price includes GST

  • CB5e—CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR/BEHAVIOUR_How ...

    by Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside
    • Edition: 5th
    • Format: Fixed
    • From $78.60 AUD
      Price includes GST

  • Ethical Branding and Marketing

    Cases and Lessons
    by Hagai Gringarten, Raúl Fernández-Calienes
    • Edition: 1st
    • Format: Reflowable
    • From $45.98 AUD
      Price includes GST

  • Market Research in Practice

    An Introduction to Gaining Greater Market Insight
    by Paul Hague
    • Edition: 4th
    • Format: Reflowable
    • $84.99 AUD
      Price includes GST

  • International Marketing

    by Michael R. Czinkota; Ilkka A. Ronkainen
    • Edition: 11th
    • Format: Fixed
    • $84.95 AUD
      Price includes GST

  • International Marketing

    by Philip Cateora; John Graham; Mary Gilly; Bruce Money
    • Edition: 18th
    • Format: Reflowable
    • From $57.11 AUD
      Price includes GST

  • Marketing Management

    by Dawn Iacobucci
    • Edition: 5th
    • Format: Reflowable
    • $77.95 AUD
      Price includes GST

  • Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing
    by Dave Chaffey; PR Smith
    • Edition: 6th
    • Format: Reflowable
    • From $55.06 AUD
      Price includes GST
    • CoachMe Included

  • Branding Yourself

    How to Use Social Media to Invent or Reinvent Yourself
    by Erik Deckers; Kyle Lacy
    • Edition: 3rd
    • Format: Reflowable
    • $45.83 AUD
      Price includes GST

  • Marketing Analytics

    Based on First Principles
    by Robert W. Palmatier; J. Andrew Petersen; Frank Germann
    • Edition: 1st
    • Format: Reflowable
    • From $56.14 AUD
      Price includes GST

  • Marketing Strategy

    Text and Cases
    by O. C. Ferrell; Michael Hartline
    • Edition: 7th
    • Format: Fixed
    • $77.95 AUD
      Price includes GST

  • Entrepreneurial Marketing

    A Blueprint for Customer Engagement
    by Beth Goldstein
    • Edition: 1st
    • Format: Reflowable
    • From $98.19 AUD
      Price includes GST
    • CoachMe Included

  • CB5e—Consumer Psychology/Consumer Behavior AVERY (ePub-p)

    by Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside
    • Edition: 5th
    • Format: Reflowable
    • From $78.60 AUD
      Price includes GST

  • The Rowman & Littlefield Handbook of Media Management and...

    • Format: Fixed
    • From $50.30 AUD
      Price includes GST

  • Likeable Social Media: How To Delight Your Customers, Cre...

    How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
    by Dave Kerpen; Michelle Greenbaum; Rob Berk
    • Edition: 3rd
    • Format: Reflowable
    • $46.43 AUD
      Price includes GST

  • Data Driven: Harnessing Data and AI to Reinvent Customer ...

    by Tom Chavez; Chris O’Hara; Vivek Vaidya
    • Edition: 1st
    • Format: Reflowable
    • $53.92 AUD
      Price includes GST
Showing 101 - 120 of 6672 results
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