Services Marketing

People, Technology, Strategy

by: Jochen Wirtz; Christopher Lovelock

  • Publisher: WSPC
  • Print ISBN: 9781944659011, 1944659013

  • eText ISBN: 9781944659035, 194465903X

  • Edition: 8th
  • Pages: 800
  • Copyright year: 2016
Buy from $ 26.76 CAD
SKU: 9781944659035R180