Browsing “Advertising & Promotion” (Showing 361 - 380 of 910 results)

The US Advertising Industry's Turn-of-the-Twentieth-Century Transition

Engage Your Customers With Social Media

Why Their Advertising Is Better Than Yours

The five questions that drive successful brand strategy and how to answer them

8 Easy Steps to Turn Readers into Clients

Critical Issues in Dual Marketing

The business plan toolkit

Personal Brand Secrets of CEOs and Celebrities

What's the Big Idea?

A Practical Guide to Retaining Brand Relevance

Use of Celebrity and its Influence on Society, Culture and Communication

How Brands Tune In and Build Credibility

2nd Edition

5 Steps to Creating Brand and Product Names that Sell

A Practical Guide for Writing an Inspiring One