Browsing “Research” (Showing 501 - 520 of 992 results)

Subjects

  • Building Brand Authenticity

    7 Habits of Iconic Brands
    by M. Beverland
    • Format: Fixed
    • From £16.25 GBP
  • Family Business

    Key Issues
    by D. Kenyon-Rouvinez
    • Format: Fixed
    • From £22.35 GBP
  • Engaging Customers Using Big Data

    How Marketing Analytics Are Transforming Business
    by Arvind Sathi
    • Format: Fixed
    • From £13.50 GBP
  • Sunset in the Land of the Rising Sun

    Why Japanese Multinational Corporations Will Struggle in the Global Future
    by J. Black; A. Morrison
    • Format: Fixed
    • From £12.50 GBP
  • All Eyes East

    Lessons from the Front Lines of Marketing to China's Youth
    by M. Bergstrom
    • Format: Fixed
    • From £12.00 GBP
  • Global Cosmopolitans

    The Creative Edge of Difference
    by L. Brimm
    • Format: Fixed
    • From £13.75 GBP
  • India Reloaded

    Inside India’s Resurgent Consumer Market
    by D. Sinha
    • Format: Reflowable
    • From £9.00 GBP
  • Toward a Better Understanding of Rule-Breaking Market Beh...

    Insights from Performance Breakthroughs in Sports
    by Ann-Kathrin Veenendaal
    • Format: Reflowable
    • From £26.85 GBP
  • Why People (Don’t) Buy

    The Go and Stop Signals
    by Amitav Chakravarti; Manoj Thomas
    • Format: Reflowable
    • From £9.90 GBP
  • What About the Future?

    New Perspectives on Planning, Forecasting and Complexity
    by Fred Phillips
    • Format: Reflowable
    • From £16.50 GBP
  • Empathetic Marketing

    How to Satisfy the 6 Core Emotional Needs of Your Customers
    by M. Ingwer
    • Format: Fixed
    • From £18.00 GBP
  • Marketing to the 90s Generation

    Global Data on Society, Consumption, and Identity
    by A. Parment
    • Format: Reflowable
    • From £13.50 GBP
  • Social Marketing in Action

    Cases from Around the World
    by Author
    • Format: Reflowable
    • From £32.85 GBP
  • Strategy in Airline Loyalty

    Frequent Flyer Programs
    by Evert R. de Boer
    • Format: Reflowable
    • From £27.38 GBP
  • Deutsche Direktinvestitionen in der Volksrepublik China

    Gestaltungsfaktoren und Internationales Management
    by Caroline S. Wang
    • Format: Fixed
    • From £10.00 GBP
  • Leadership Development in a Global World

    The Role of Companies and Business Schools
    • Format: Fixed
    • From £11.25 GBP
  • Chinese Consumers

    Exploring the World's Largest Demographic
    by Ashok Sethi
    • Format: Reflowable
    • From £26.85 GBP
  • Glorifying the Simple Life

    Analyses of Socio-Psychological Constructs in the Context of Reality TV
    by Eva Katharina Hammes
    • Format: Fixed
    • From £13.50 GBP
  • Everything I Know about Marketing I Learned From Google

    by Goldman, Aaron
    • Edition: 1st
    • Format: Fixed
    • £16.99 GBP
  • The Handbook of Online Marketing Research: Knowing Your C...

    by Grossnickle, Joshua; Raskin, Oliver
    • Edition: 1st
    • Format: Fixed
    • £26.83 GBP
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