Cover image: Using Qualitative Research in Advertising 2nd edition 9781412987240

Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

2nd Edition

  • Author(s) Margaret A. Morrison; Eric Haley; Kim Bartel Sheehan; Ronald E. Taylor
  • Publisher Published by SAGE Publications, Inc Copyright © 2012
  • "ISBN-13 9781412987240"
  • Format Reflowable Layout

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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications 2nd Edition is written by Margaret A. Morrison; Eric Haley; Kim Bartel Sheehan; Ronald E. Taylor and published by SAGE Publications, Inc. The Digital and eTextbook ISBNs for Using Qualitative Research in Advertising are 9781483342221, 1483342220 and the print ISBNs are 9781412987240, 1412987245. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781483341576.

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