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Browsing “Consumer Behavior” (Showing 81 - 100 of 1208 results)

Subjects

  • The Business of Aspiration

    How Social, Cultural, and Environmental Capital Changes Brands
    by Ana Andjelic
    • Edition: 1st
    • Format: Reflowable
    • €34.31 EUR
      Price includes VAT

  • Fostering Sustainable Behavior

    An Introduction to Community-Based Social Marketing
    by Doug McKenzie-Mohr
    • Edition: 3rd
    • Format: Fixed
    • €19.75 EUR
      Price includes VAT

  • Consumer Behavior

    by Ayalla Ruvio, Dawn Iacobucci
    • Edition: 1st
    • Format: Reflowable
    • From €29.82 EUR
      Price includes VAT

  • The Palgrave Handbook of Interactive Marketing

    • Format: Reflowable
    • From €62.40 EUR
      Price includes VAT

  • Using Behavioral Science in Marketing

    Drive Customer Action and Loyalty by Prompting Instinctive Responses
    by Nancy Harhut
    • Edition: 1st
    • Format: Reflowable
    • €36.39 EUR
      Price includes VAT

  • Social Media Marketing Strategies

    by David Shaw
    • Edition: 5th
    • Format: Fixed
    • €134.16 EUR
      Price includes VAT

  • Building AI Driven Marketing Capabilities

    Understand Customer Needs and Deliver Value Through AI
    by Neha Zaidi; Mohit Maurya; Simon Grima; Pallavi Tyagi
    • Format: Reflowable
    • From €16.62 EUR
      Price includes VAT

  • Consumer Culture Theory

    by Eric J. Arnould
    • Edition: 2nd
    • Format: Reflowable
    • From €26.15 EUR
      Price includes VAT

  • Customer Relationship Management

    Concepts, Applications and Technologies
    by Daniel D. Prior; Francis Buttle; Stan Maklan
    • Edition: 5th
    • Format: Reflowable
    • €62.39 EUR
      Price includes VAT

  • The Moral Economy: Why Good Incentives Are No Substitute ...

    by Samuel Bowles
    • Format: Reflowable
    • €20.60 EUR
      Price includes VAT

  • Blue Ocean Strategy with Harvard Business Review Classic ...

    by W. Chan Kim; Renée A. Mauborgne
    • Format: Reflowable
    • €42.42 EUR
      Price includes VAT

  • Consumer Behavior Theories

    Convergence of Divergent Perspectives with Applications to Marketing and Management
    by Rajagopal
    • Format: Fixed
    • €13.41 EUR
      Price includes VAT

  • Eurasian Business Perspectives

    Proceedings of the 25th Eurasia Business and Economics Society Conference
    by Mehmet Huseyin Bilgin; ‎Hakan Danis; ‎Ender Demir
    • Edition: 1st
    • Format: Reflowable
    • From €43.68 EUR
      Price includes VAT

  • User Unfriendly

    Consumer Struggles with Personal Technologies, from Clocks and Sewing Machines to Cars and Computers
    by Joseph J. Corn
    • Format: Reflowable
    • €52.14 EUR
      Price includes VAT

  • Marketing Opportunities and Challenges in a Changing Glob...

    Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
    by Shuang Wu; ‎Felipe Pantoja; Nina Krey
    • Edition: 1st
    • Format: Reflowable
    • From €68.33 EUR
      Price includes VAT

  • Wanting and having

    Popular politics and liberal consumerism in England, 1830–70
    by Peter Gurney
    • Format: Reflowable
    • €96.99 EUR
      Price includes VAT

  • Grand Designs

    Consumer Markets and Home-Making
    by Aneta Podkalicka; Esther Milne; Jenny Kennedy
    • Format: Reflowable
    • From €28.08 EUR
      Price includes VAT

  • Driving Consumer Engagement in Social Media

    Influencing Electronic Word of Mouth
    by Anna Bianchi
    • Edition: 1st
    • Format: Reflowable
    • €41.59 EUR
      Price includes VAT

  • Haptic Sensation and Consumer Behaviour

    The Influence of Tactile Stimulation in Physical and Online Environments
    by Margot Racat; Sonia Capelli
    • Format: Reflowable
    • From €18.72 EUR
      Price includes VAT

  • Digitalization in the Luxury Fashion Industry

    Strategic Branding for Millennial Consumers
    by Anna Cabigiosu
    • Format: Reflowable
    • From €37.44 EUR
      Price includes VAT
Showing 81 - 100 of 1208 results
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