Browsing “Advertising & Promotion” (Showing 321 - 340 of 613 results)

  • Marketing Luxury Goods Online

    by Philipp Nikolaus Kluge
    • Edition: 1st
    • Format: Reflowable
    • €77.10 EUR
      Price includes VAT
  • Shaping International Public Opinion

    A Model for Nation Branding and Public Diplomacy
    by Fullerton, Jami A. / Kendrick, Alice
    • Edition: 1st
    • Format: Reflowable
    • €51.20 EUR
      Price includes VAT
  • The Advertising Agency (RLE Marketing)

    Procedure and Practice
    by Floyd Y. Keeler; Albert E. Haase
    • Edition: 1st
    • Format: Reflowable
    • €42.99 EUR
      Price includes VAT
  • Wer die Reputation hat, hat die Zukunft

    Reputationsmanagement in Unternehmen
    by Elke Neujahr
    • Edition: 1st
    • Format: Fixed
    • €54.80 EUR
      Price includes VAT
  • Preisdifferenzierung aus Kundensicht

    Eine verhaltenswissenschaftliche Untersuchung wahrgenommener Komplexitaet von Preisdifferenzierung
    by Rebecca Winkelmann
    • Edition: 1st
    • Format: Reflowable
    • €67.30 EUR
      Price includes VAT
  • Rueckgewinnungsmanagement oeffentlicher Theaterbetriebe

    Relevanz, Voraussetzungen, Handlungsempfehlungen
    by Antonia Barten
    • Edition: 1st
    • Format: Fixed
    • €87.25 EUR
      Price includes VAT
  • Strategic Planning for Public Relations

    Beginning the Journey
    by Tricia Hansen-Horn; Adam E. Horn
    • Edition: 1st
    • Format: Reflowable
    • €35.60 EUR
      Price includes VAT
  • Strategic Marketing for High Technology Products

    An Integrated Approach
    by Thomas Fotiadis
    • Edition: 1st
    • Format: Reflowable
    • €39.99 EUR
      Price includes VAT
  • Breaking Up America

    Advertisers and the New Media World
    by Joseph Turow
    • Edition: 1st
    • Format: Fixed
    • €30.00 EUR
      Price includes VAT
  • Handelsmarken und Retail Brands

    Einfluss ausgewaehlter Handelsmarkenstrategien auf die Markenstaerke des Haendlers im deutschen Lebensmitteleinzelhandel
    by Frederik Böttcher
    • Edition: 1st
    • Format: Fixed
    • €68.55 EUR
      Price includes VAT
  • Managing Brands in 4D

    Understanding Perceptual, Emotional, Social and Cultural Branding
    by Jacek Pogorzelski
    • Format: Reflowable
    • €32.99 EUR
      Price includes VAT
  • Managing Corporate Social Responsibility: A Communication...

    A Communication Approach
    by W. Timothy Coombs; Sherry J. Holladay
    • Edition: 1st
    • Format: Reflowable
    • €33.99 EUR
      Price includes VAT
  • Start With the Future and Work Back

    A Heritage Management Manifesto
    by Bruce Weindruch
    • Format: Reflowable
    • €27.95 EUR
      Price includes VAT
  • Advertising Theory

    • Edition: 2nd
    • Format: Reflowable
    • €37.99 EUR
      Price includes VAT
  • Sherlock Holmes in Advertising

    by Amanda J Field
    • Edition: 2nd
    • Format: Fixed
    • €5.49 EUR
      Price includes VAT
  • Advertising in Modern and Postmodern Times

    by Pamela Odih
    • Edition: 1st
    • Format: Fixed
    • From €35.01 EUR
      Price includes VAT
  • Building Brand Communities

    How Organizations Succeed by Creating Belonging
    by Carrie Melissa Jones; Charles Vogl
    • Edition: 1st
    • Format: Reflowable
    • From €11.93 EUR
      Price includes VAT
  • Food Advertising and Childhood Obesity

    Examining Food Type, Brand Mascot Physique, Health Message, and Media
    by Fariba Esmaeilpour; Mitra Shabani Nashtaee
    • Edition: 1st
    • Format: Reflowable
    • €19.99 EUR
      Price includes VAT
  • Market Domination for Podcasting

    Secrets From the World's Top Podcasters
    by Seth Greene
    • Format: Reflowable
    • €16.99 EUR
      Price includes VAT
  • Defining, Measuring and Managing Consumer Experiences

    by Annarita Sorrentino
    • Edition: 1st
    • Format: Reflowable
    • €39.99 EUR
      Price includes VAT
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