Browsing “Consumer Behavior” (Showing 401 - 420 of 970 results)

Subjects

  • Measuring Advertising Effectiveness

    by Author
    • Edition: 1st
    • Format: Reflowable
    • €62.99 EUR
      Price includes VAT
  • Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman
    by Edward P. Krugman
    • Edition: 1st
    • Format: Reflowable
    • €49.99 EUR
      Price includes VAT
  • Konsumentenverhalten

    by Michael R. Solomon
    • Edition: 9th
    • Format: Reflowable
    • From €16.15 EUR
      Price includes VAT
  • Experiential Marketing

    A Practical Guide to Interactive Brand Experiences
    by Shirra Smilansky
    • Edition: 2nd
    • Format: Reflowable
    • €34.99 EUR
      Price includes VAT
  • Handbook of Implicit Social Cognition

    Measurement, Theory, and Applications
    by Gawronski
    • Format: Fixed
    • From €75.00 EUR
      Price includes VAT
  • Rising Consumer Materialism

    A Threat to Sustainable Happiness
    by Afia Khalid; Faisal Qadeer
    • Edition: 1st
    • Format: Reflowable
    • €19.99 EUR
      Price includes VAT
  • Strategic Writing for UX

    Drive Engagement, Conversion, and Retention with Every Word
    by Torrey Podmajersky
    • Edition: 1st
    • Format: Reflowable
    • €25.99 EUR
      Price includes VAT
  • Retail Recovery

    How Creative Retailers Are Winning in their Post-Apocalyptic World
    by Mark Pilkington
    • Edition: 1st
    • Format: Fixed
    • From €11.35 EUR
      Price includes VAT
  • Macro-Social Marketing Insights

    Systems Thinking for Wicked Problems
    • Edition: 1st
    • Format: Reflowable
    • €39.99 EUR
      Price includes VAT
  • Credit and Consumer Society

    by Dawn Burton
    • Edition: 1st
    • Format: Reflowable
    • €54.99 EUR
      Price includes VAT
  • Market-Driven Management

    by Jean-Jacques Lambin
    • Edition: 3rd
    • Format: Reflowable
    • From €19.10 EUR
      Price includes VAT
  • Ambient-Marketing für Printmedien

    Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus
    by Christoph Kochhan; Annkathrin Reiter; Holger Schunk
    • Format: Fixed
    • From €11.22 EUR
      Price includes VAT
  • Tourist Experience and Fulfilment

    Insights from Positive Psychology
    • Edition: 1st
    • Format: Reflowable
    • €44.99 EUR
      Price includes VAT
  • Marketing Food Brands

    Private Label versus Manufacturer Brands in the Consumer Goods Industry
    by Ranga Chimhundu
    • Format: Reflowable
    • From €33.00 EUR
      Price includes VAT
  • Handbook of the Shapley Value

    by Encarnación Algaba, Vito Fragnelli and Joaquín Sánchez-Soriano
    • Edition: 1st
    • Format: Reflowable
    • €71.99 EUR
      Price includes VAT
  • Design for How People Think

    Using Brain Science to Build Better Products
    by John Whalen PhD
    • Edition: 1st
    • Format: Reflowable
    • €31.99 EUR
      Price includes VAT
  • Everyone’s Guide to the Consumer Protection Act

    by Clive Gibson
    • Edition: 1st
    • Format: Fixed
    • €9.94 EUR
      Price includes VAT
  • Eine wertebasierte Typologie der Markenliebe

    by Jochen Kühn
    • Format: Fixed
    • From €14.02 EUR
      Price includes VAT
  • Marketing Manipulation: A Consumer's Survival Manual

    A Consumer's Survival Manual
    by Michael Kamins
    • Format: Reflowable
    • €23.32 EUR
      Price includes VAT
  • Determinanten der Preisfairness

    Preisstrategie, Preisstruktur und Kontext
    by Philipp Leinsle
    • Format: Fixed
    • From €12.06 EUR
      Price includes VAT
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