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Handelsmarken und Retail Brands 1st Edition
Einfluss ausgewaehlter Handelsmarkenstrategien auf die Markenstaerke des Haendlers im deutschen Lebensmitteleinzelhandel

Cover image: Handelsmarken und Retail Brands 1st edition 9783631634394
  • Author(s)
    Frederik Böttcher
  • Publisher
    Peter Lang GmbH, Internationaler Verlag der Wissenschaften
  • Format
    Fixed Layout
  • Print ISBN 9783631634394, 3631634390
  • eText ISBN 9783653031140, 3653031141
  • Edition
    1st
  • Copyright
    2013
eTextbook License
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₹6,232.55 INR
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Handelsmarken und Retail Brands: Einfluss ausgewaehlter Handelsmarkenstrategien auf die Markenstaerke des Haendlers im deutschen Lebensmitteleinzelhandel 1st Edition is written by Frederik Böttcher and published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften. The Digital and eTextbook ISBNs for Handelsmarken und Retail Brands are 9783653031140, 3653031141 and the print ISBNs are 9783631634394, 3631634390. Save up to 80% versus print by going digital with VitalSource.

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