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Relationship Marketing Re-Imagined
Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

Cover image: Relationship Marketing Re-Imagined 9781631574337
  • Author(s)
    Naresh K. Malhotra; Can Uslay; Ahmet Bayraktar
  • Publisher
    Business Expert Press
  • Format
    Fixed Layout
  • Print ISBN 9781631574337, 1631574337
  • eText ISBN 9781631574344, 1631574345
  • Copyright
    2016
eTextbook License
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₹1,257.97 INR
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships is written by Naresh K. Malhotra; Can Uslay; Ahmet Bayraktar and published by Business Expert Press. The Digital and eTextbook ISBNs for Relationship Marketing Re-Imagined are 9781631574344, 1631574345 and the print ISBNs are 9781631574337, 1631574337. Save up to 80% versus print by going digital with VitalSource.

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