Cover image: SMASH 9781787437982

SMASH

Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

  • Author(s) Suvi Nenonen; Kaj Storbacka
  • Publisher Published by Emerald Publishing Limited Copyright © 2018
  • "ISBN-13 9781787437982"
  • Format Fixed Layout

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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth is written by Suvi Nenonen; Kaj Storbacka and published by Emerald Publishing Limited. The Digital and eTextbook ISBNs for SMASH are 9781787437975, 1787437973 and the print ISBNs are 9781787437982, 1787437981. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781787438392.

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