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The Why of the Buy 3rd Edition
Consumer Behavior and Fashion Marketing - with STUDIO

Cover image: The Why of the Buy 3rd edition 9781501382284
  • Author(s)
    Patricia Mink Rath; Stefani Bay; Penny Gill; Richard Petrizzi; Lorynn Divita
  • Publisher
    Fairchild Books USA
  • Format
    Reflowable Layout
  • Print ISBN 9781501382284, 1501382284
  • eText ISBN 9781501382239, 1501382233
  • Edition
    3rd
  • Copyright
    2023
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The Why of the Buy: Consumer Behavior and Fashion Marketing - with STUDIO 3rd Edition is written by Patricia Mink Rath; Stefani Bay; Penny Gill; Richard Petrizzi; Lorynn Divita and published by Fairchild Books USA. The Digital and eTextbook ISBNs for The Why of the Buy are 9781501382239, 1501382233 and the print ISBNs are 9781501382284, 1501382284. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9781501382246.

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