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Cover image: Using Semiotics in Marketing 2nd edition 9781398607644

Using Semiotics in Marketing

How to Achieve Consumer Insight for Brand Growth and Profits

2nd Edition

  • Author(s) Rachel Lawes
  • Publisher Published by Kogan Page Copyright © 2023
  • "ISBN-13 9781398607644"
  • Format Reflowable Layout

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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits 2nd Edition is written by Rachel Lawes and published by Kogan Page. The Digital and eTextbook ISBNs for Using Semiotics in Marketing are 9781398607651, 1398607657 and the print ISBNs are 9781398607644, 1398607649. Save up to 80% versus print by going digital with VitalSource.

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