Browsing “Consumer Behavior” (Showing 61 - 80 of 1129 results)

Subjects

  • Routledge International Handbook of Consumer Psychology

    • Edition: 1st
    • Format: Reflowable
    • ₹4,433.95 INR
      Price includes GST
  • Social Media Marketing

    Strategies in Utilizing Consumer-Generated Content
    by Emi Moriuchi
    • Edition: 2nd
    • Format: Reflowable
    • ₹1,674.24 INR
      Price includes GST
  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
    by Dan Gingiss
    • Format: Reflowable
    • ₹1,107.66 INR
      Price includes GST
  • Marketing Analytics

    A Practical Guide to Improving Consumer Insights Using Data Techniques
    by Mike Grigsby
    • Edition: 3rd
    • Format: Reflowable
    • ₹3,657.82 INR
      Price includes GST
  • Product Innovation Management

    Intelligence, Discovery, Development
    by Stefano Biazzo; Roberto Filippini
    • Format: Reflowable
    • From ₹1,663.15 INR
      Price includes GST
  • Marketing Analytics

    Statistical Tools for Marketing and Consumer Behavior Using SPSS
    by José Marcos Carvalho de Mesquita; Erik Kostelijk
    • Edition: 1st
    • Format: Reflowable
    • ₹4,433.95 INR
      Price includes GST
  • Retail Therapy

    Why The Retail Industry Is Broken – And What Can Be Done To Fix It
    by Mark Pilkington
    • Edition: 1st
    • Format: Fixed
    • From ₹980.15 INR
      Price includes GST
  • Social Media Marketing Strategies

    by David Shaw
    • Edition: 5th
    • Format: Fixed
    • ₹13,194.31 INR
      Price includes GST
  • The Business of Aspiration

    How Social, Cultural, and Environmental Capital Changes Brands
    by Ana Andjelic
    • Edition: 1st
    • Format: Reflowable
    • ₹3,657.82 INR
      Price includes GST
  • The Palgrave Handbook of Interactive Marketing

    • Format: Reflowable
    • From ₹5,970.71 INR
      Price includes GST
  • Consumer Behavior

    by Ayalla Ruvio, Dawn Iacobucci
    • Edition: 1st
    • Format: Reflowable
    • ₹3,764.26 INR
      Price includes GST
  • Consumer Culture Theory

    by Eric J. Arnould
    • Edition: 2nd
    • Format: Reflowable
    • From ₹2,376.81 INR
      Price includes GST
  • Understanding Economic Equilibrium

    Making Your Way Through an Interdependent World
    by Thomas J. Cunningham; Mike Shaw
    • Format: Reflowable
    • ₹1,439.18 INR
      Price includes GST
  • Using Behavioral Science in Marketing

    Drive Customer Action and Loyalty by Prompting Instinctive Responses
    by Nancy Harhut
    • Edition: 1st
    • Format: Reflowable
    • ₹3,325.19 INR
      Price includes GST
  • Customer Relationship Management

    Concepts, Applications and Technologies
    by Daniel D. Prior; Francis Buttle; Stan Maklan
    • Edition: 5th
    • Format: Reflowable
    • ₹6,873.24 INR
      Price includes GST
  • Building AI Driven Marketing Capabilities

    Understand Customer Needs and Deliver Value Through AI
    by Neha Zaidi; Mohit Maurya; Simon Grima; Pallavi Tyagi
    • Format: Reflowable
    • From ₹1,663.15 INR
      Price includes GST
  • The Pricing Puzzle

    How to Understand and Create Impactful Pricing for Your Products
    by Jan Y. Yang
    • Format: Reflowable
    • From ₹765.05 INR
      Price includes GST
  • Consumer Behavior Theories

    Convergence of Divergent Perspectives with Applications to Marketing and Management
    by Rajagopal
    • Format: Fixed
    • ₹1,222.34 INR
      Price includes GST
  • Blue Ocean Strategy with Harvard Business Review Classic ...

    by W. Chan Kim; Renée A. Mauborgne
    • Format: Reflowable
    • ₹3,879.57 INR
      Price includes GST
  • Fostering Sustainable Behavior

    An Introduction to Community-Based Social Marketing
    by Doug McKenzie-Mohr
    • Edition: 3rd
    • Format: Fixed
    • ₹2,438.17 INR
      Price includes GST
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