Browsing “General” (Showing 61 - 80 of 6163 results)

Subjects

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es
    by Wided Batat
    • Edition: 1st
    • Format: Reflowable
    • ₹5,102.14 INR
      Price includes GST
  • The Forever Transaction: : How to Build a Subscription Mo...

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    by Robbie Kellman Baxter
    • Edition: 1st
    • Format: Reflowable
    • ₹2,524.49 INR
      Price includes GST
  • International Marketing

    by Philip Cateora; John Graham; Mary Gilly; Bruce Money
    • Edition: 18th
    • Format: Reflowable
    • From ₹3,486.85 INR
      Price includes GST
  • Strategic Database Marketing 4e: The Masterplan for Star...

    by Arthur Middleton Hughes
    • Edition: 4th
    • Format: Reflowable
    • ₹5,759.00 INR
      Price includes GST
  • ISE Services Marketing: Integrating Customer Focus Across...

    by Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler
    • Edition: 8th
    • Format: Reflowable
    • From ₹3,486.85 INR
      Price includes GST
  • Strategic Brand Management

    by Alexander Chernev
    • Edition: 3rd
    • Format: Reflowable
    • ₹4,986.75 INR
      Price includes GST
  • Brand Storytelling

    Integrated Marketing Communications for the Digital Media Landscape
    by Keith A. Quesenberry; Michael K. Coolsen
    • Format: Reflowable
    • From ₹1,652.31 INR
      Price includes GST
  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement
    by Julie Atherton
    • Edition: 2nd
    • Format: Reflowable
    • ₹3,327.09 INR
      Price includes GST
  • Marketing Health Services

    by Richard K. Thomas
    • Edition: 4th
    • Format: Fixed
    • From ₹5,352.86 INR
      Price includes GST
  • Big Data Analytics

    Applications in Business and Marketing
    by Kiran Chaudhary; Mansaf Alam
    • Edition: 1st
    • Format: Reflowable
    • ₹3,193.96 INR
      Price includes GST
  • eMarketing

    Digital Marketing Strategy
    by Raymond Frost; Alexa K. Fox; Terry Daugherty
    • Edition: 9th
    • Format: Reflowable
    • ₹18,305.11 INR
      Price includes GST
  • Consumer Psychology

    Theories & Applications
    by Hazel Huang
    • Edition: 1st
    • Format: Reflowable
    • From ₹2,112.65 INR
      Price includes GST
  • Creating Signature Stories

    Strategic Messaging that Persuades, Energizes and Inspires
    by David Aaker
    • Format: Reflowable
    • From ₹43.83 INR
      Price includes GST
  • Strategic Communication

    An Introduction to Theory and Global Practice
    by Jesper Falkheimer; Mats Heide
    • Edition: 2nd
    • Format: Reflowable
    • ₹4,436.49 INR
      Price includes GST
  • Marketing and Managing Tourism Destinations

    by Alastair M. Morrison
    • Edition: 2nd
    • Format: Reflowable
    • ₹5,490.43 INR
      Price includes GST
  • Brand Media Strategy

    Integrated Communications Planning in the Digital Era
    by A. Young
    • Format: Reflowable
    • From ₹998.47 INR
      Price includes GST
  • Ethics in Advertising

    Making the case for doing the right thing
    by Wally Snyder
    • Edition: 1st
    • Format: Reflowable
    • ₹5,324.01 INR
      Price includes GST
  • Pricing Strategies

    Harvesting Product Value
    by Robert M. Schindler
    • Edition: 2nd
    • Format: Reflowable
    • From ₹3,302.04 INR
      Price includes GST
  • Digital and Social Media Marketing

    A Results-Driven Approach
    by Aleksej Heinze; ‎Gordon Fletcher; ‎Tahir Rashid
    • Edition: 2nd
    • Format: Reflowable
    • ₹3,770.85 INR
      Price includes GST
  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 3rd
    • Format: Fixed
    • From ₹4,102.30 INR
      Price includes GST
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