Browsing “General” (Showing 1 - 20 of 6329 results)

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  • Sport Marketing With HKPropel Access

    by Windy Dees, Patrick Walsh, Chad D. McEvoy, Steve McKelvey
    • Edition: 5th
    • Format: Reflowable
    • From $154.85 NZD
      Price includes GST
  • Social Media Marketing

    by Tracy L. Tuten
    • Edition: 4th
    • Format: Reflowable
    • From $72.04 NZD
      Price includes GST
    • CoachMe Included
  • Sales Force Management

    Leadership, Innovation, Technology
    by Mark W. Johnston; Greg W. Marshall
    • Edition: 13th
    • Format: Reflowable
    • From $94.98 NZD
      Price includes GST
    • CoachMe Included
  • Financial Management in the Sport Industry

    by Matthew T. Brown; Daniel A. Rascher; Mark S. Nagel; Chad D. McEvoy
    • Edition: 3rd
    • Format: Reflowable
    • From $101.22 NZD
      Price includes GST
    • CoachMe Included
  • Strategic Market Management

    by David A. Aaker; Christine Moorman
    • Edition: 11th
    • Format: Reflowable
    • From $61.73 NZD
      Price includes GST
    • CoachMe Included
  • Social Marketing

    Behavior Change for Good
    by Nancy R. Lee; Philip Kotler; Julie Colehour
    • Edition: 7th
    • Format: Reflowable
    • From $135.03 NZD
      Price includes GST
    • CoachMe Included
  • Strategic Marketing Management: The Framework

    by Alexander Chernev
    • Edition: 10th
    • Format: Reflowable
    • $88.17 NZD
      Price includes GST
    • CoachMe Included
  • Organizational Behavior in Health Care

    by Nancy Borkowski; Katherine A. Meese
    • Edition: 4th
    • Format: Reflowable
    • $90.39 NZD
      Price includes GST
    • CoachMe Included
  • Customer Relationship Management

    Concepts and Technologies
    by Francis Buttle; Stan Maklan
    • Edition: 4th
    • Format: Reflowable
    • From $101.22 NZD
      Price includes GST
    • CoachMe Included
  • Marketing Strategy

    Based on First Principles and Data Analytics
    by Robert W. Palmatier; Shrihari Sridhar
    • Edition: 2nd
    • Format: Fixed
    • From $78.41 NZD
      Price includes GST
  • CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR--How Humans Think, ...

    by Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside
    • Edition: 5th
    • Format: Fixed
    • From $90.07 NZD
      Price includes GST
  • Marketing Metrics

    by Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein
    • Edition: 4th
    • Format: Reflowable
    • $77.38 NZD
      Price includes GST
  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising
    by Luke Sullivan
    • Edition: 6th
    • Format: Reflowable
    • $39.07 NZD
      Price includes GST
  • Sports Marketing

    A Strategic Perspective
    by Matthew D. Shank; Mark R. Lyberger
    • Edition: 6th
    • Format: Reflowable
    • From $112.31 NZD
      Price includes GST
    • CoachMe Included
  • The New Rules of Marketing and PR

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
    by David Meerman Scott
    • Edition: 8th
    • Format: Reflowable
    • $39.07 NZD
      Price includes GST
  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • From $77.65 NZD
      Price includes GST
    • CoachMe Included
  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From $73.98 NZD
      Price includes GST
  • Digital Marketing Strategy

    An Integrated Approach to Online Marketing
    by Simon Kingsnorth
    • Edition: 3rd
    • Format: Reflowable
    • $80.21 NZD
      Price includes GST
    • CoachMe Included
  • Principles of Marketing for a Digital Age

    by Tracy L. Tuten
    • Edition: 2nd
    • Format: Reflowable
    • From $65.39 NZD
      Price includes GST
    • CoachMe Included
  • Marketing Strategy

    Based on First Principles and Data Analytics
    by Robert W. Palmatier; Shrihari Sridhar
    • Edition: 2nd
    • Format: Reflowable
    • From $78.41 NZD
      Price includes GST
    • CoachMe Included
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